this is the owner of the website and the store Imagination pet shop, john Oliver has described himself as an innovator who loves animals more than anything else in his life.

He studied at university to gain an honours in zoo ology and animal psychology and spend years of his life traveling the world.

He wishes to educate and expand the knowledge of animals to the masses so that all animals can live happily in a loving and caring home.

He also recognised the importance of saving all animals including exotic wildlife that is why many of the animals that are being sold are not stereotypical house pets.